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You don’t need a big budget or a stats degree to go do some market research. Asking a few key questions of a few target customers and...

There is no definitive answer to what the most important attributes are to create a successful business, as different types of businesses...

A customer profile is a document that describes your ideal customer based on data and research. It can help you understand your target...

Finding your target market audience is an important step for any business. It can help you to create effective marketing campaigns,...

There are many ways to increase sales in your restaurant, but you need to be ready to embrace and manage the changes. Often the best way...

A competitor analysis is a process of researching and evaluating your competitors to understand their strengths and weaknesses, as well...

Creating more sales leads in small business is a common goal for many businesses in Australia. There are different methods and strategies...

Creating another revenue stream in your small business can be a great way to increase your income, diversify your offerings, and adapt to...

Creating a personal brand in your small business is a process of defining and communicating your unique value proposition to your target...

There are many ways to create a customer service survey. You can use online survey tools like Google Surveys or SurveyMonkey, or you can...

A SWOT analysis is a strategic tool used by marketers to evaluate the internal and external factors that can impact their business. SWOT...

A customer focus is a business strategy that prioritises the needs and satisfaction of customers. It involves creating a culture that is...