A customer focus is a business strategy that prioritises the needs and satisfaction of customers. It involves creating a culture that is dedicated to enhancing customer satisfaction and building strong customer relationships. Customer-focused businesses often engage in good customer service, listening to and implementing customer feedback, and building personalised customer experiences.
Attracting more customers begins with a customer focus and is important because it can drive sales, improve customer retention, and increase customer satisfaction. In fact, 93% of customers will spend more with companies that offer their preferred option to reach customer service and 90% will spend more with companies that personalise the customer service they offer them.
Improving your customer focus starts by deepening your understanding of what customer focus means and building an effective customer focus strategy.
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