How do I sell my product or service?

Business owner researching new ways of selling

The selling process of products and or services is the same and typically involves seven steps:

1. prospecting

2. preparation

3. approach

4. presentation

5. handling objections

6. closing

7. follow-up

The first three steps involve researching prospects’ wants and needs, while the presentation occurs midway through the process. The final four steps include addressing questions or concerns, closing the deal, and maintaining the connection.

Here is a brief overview of each step:

1. Prospecting: Identify potential customers who might be interested in your product or service.

2. Preparation: Research the market and collect all relevant information regarding your product or service. Develop your sales presentation and tailor it to your potential client’s particular needs.

3. Approach: Make first contact with your client.

4. Presentation: Demonstrate how your product or service can solve the customer’s problem.

5. Handling objections: Address any questions or concerns the customer may have.

6. Closing: Ask for the sale.

7. Follow-up: Maintain a connection with the customer after the sale.

Remember that these steps are not set in stone and can be customised to fit your business and target customers. Whilst they appear straight forward, execution can be challenging if you are not a confident salesperson. Reach out to us at Create a Business to help you succeed.